“There’s not an evaluation of accuracy in hiring meteorologists. Presentation takes precedence over accuracy.”
According to the author's data, most stations are within their target of 3 degrees when they make a prediction one or two days out. But if you look forward 3 or more days, their accuracy gets exponentially worse.
“All that viewers care about is the next day. Accuracy is not a big deal to viewers.”
When predicting the highs and lows one day out, KCTV 5 and WDAF-TV 4 are the worst. When you look four to seven days out, channel 4 and KSHB 41 take the worst of the worst crown. So much for that "most accurate" weather forecast rating Gary keeps touting and which was paid for by his station.
“We have no idea what’s going to happen [in the weather] beyond three days out.”
The report also found that in most cases the weekend forecasters are more accurate than their chief "meteorologist's". Yes, we're looking at you Katie Horner, who was bested by your weekend sidekick, Devon Lucie.
Although we like Mike Thompson's opinions about the global warming crowd, he too is less accurate than his weekend replacement. Even Gary Lezak and Bryan Busby run behind their weekend counterparts when forecasting four or more days out.
The report will, no doubt, be more canon fodder for the guys over at FireKatie.com, who recently celebrated their one year anniversary and were largely responsible for the lack of prime time television weather preemptions by local media over the past 13 plus months. We all thank you, guys!
The winning (read as most accurate) forecaster was none other than NOAA (National Oceanic and Atmospheric Administration). This would seem to indicate local TV stations should go back to hiring half naked weather bunnies and leave the "science" to the professionals.