Thursday, April 3, 2008

In an Absolut World... Absolut-ly Ridiculous

Appearing in the latest issue of Quien magazine, a publication dedicated to socialites in Mexico, the makers of Absolut vodka attempt to appeal to Mexican drinkers by publishing a map of the supposedly mythical reconquista of America. The ad was first spotted by Laura Martinez, who apparently approves.

As if that wasn't absolut-ly insulting enough, the ad is also appearing on billboards throughout Mexico City.

If you are half as outraged as we think you should be, you should pick up the phone, write emails, letters, etc. and let The Absolut Spirits Company know that you will Absolut-ly never drink Absolut vodka again.

To help you out, we've gathered some contact information for you:

Jeffrey Moran
Director of Public Relations and Events
The Absolut Spirits Company, Inc.
1370 Avenue of the Americas
New York, NY 10019
Phone, direct: +1 212 641 8720

We hope you will also join us in calling on La Raza, Rita Valenciano, and all the other Hispanic activists here in the U.S. to immediately and unconditionally denounce the ads.

UPDATE: We've done a little more digging into The Absolut Spirits Co. since they are ignoring complaints from American consumers. We've discovered they have a nearly $1 billion partnership with The Jim Beam Brands Worldwide unit of Fortune Brands, Inc. (NYSE: FO). Some of the brands this company distributes are: Jim Beam, Courvoisier, Maker's Mark, Sauza, Candian Club, Knob Creek and more.

You can contact their media and stockholder relations departments here and let them know your displeasure with their chosen business partner:

C. Clarkson Hine
Vice President, Corporate Communications

Fortune Brands, Inc.
c/o BNY Mellon Shareowners Services
P. O. Box 358035
Pittsburgh, PA 15252-8035
P. 800.225.2719

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