Friday, March 21, 2008

I Always Feel Like Somebody's Watching Me

The next time you sit down to watch your cable TV, it just might be watching you back.

Gerard Kunkel, Senior VP for Comcast, tells that the company is experimenting with small video cameras placed into their set-top boxes. The camera's are designed to communicate to Comcast whomever is in the room watching TV.

Comcast claims the technology will allow them to deliver menus and programming designed specifically for the viewer.
Kunkel also said this type of monitoring is the “holy grail” because it could help serve up specifically tailored ads.

In recent months Comcast has been in trouble with the FCC for blocking some types of Internet traffic to its customers and with privacy advocates for allegedly selling customers' Internet browsing habits to advertisers. This new intrusive program will likely reinforce the public's negative perception of the cable giant, not mention have a devastating impact on the viewership numbers of Skinimax.

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